In this expert-led conversation, Acora’s Director of Data Strategy & AI, Simon Crumplin, alongside Group Marketing Director Bruce Simpson, share grounded insights into what it takes to turn AI ambition into real business outcomes.

From digital transformation to business optimisation, the discussion explores how integrated teams can unlock value across functions by bringing together AI, cyber, and business intelligence.

With examples from multiple industries, Simon highlights why success isn’t about throwing money at technology, but embedding governance, urgency, and intelligence in a controlled way through driving the right conversations.