Driving AI Conversations That Deliver Real Business Value

In this expert-led conversation, Acora’s Director of Data Strategy & AI, Simon Crumplin, alongside Group Marketing Director Bruce Simpson, share grounded insights into what it takes to turn AI ambition into real business outcomes.

From digital transformation to business optimisation, the discussion explores how integrated teams can unlock value across functions by bringing together AI, cyber, and business intelligence.

With examples from multiple industries, Simon highlights why success isn’t about throwing money at technology, but embedding governance, urgency, and intelligence in a controlled way through driving the right conversations.

Full Video

Parts 1-8

Data Aligned, Business Optimised

A powerful collision between cyber security and AI is helping organisations better understand their data and align business functions. By creating a clear data hierarchy and improving classification, businesses can manage information more effectively, making smarter decisions and unlocking opportunities for business optimisation.

Digital Transformation Unpacked

Digital transformation is more than just adopting technology; it’s about taking intelligent action that drives meaningful business change. From a CFO’s perspective, it’s the key to achieving long-standing goals and unlocking real value – What leaders have been after for years.

Turning Urgency Into Impact: A Legal Use Case

Find out how a law firm sparked more focused, valuable boardroom conversations around AI. By unpacking real use cases and aligning on effort vs. value, they shifted from urgency-driven spending to a measured, commercially viable approach – delivering proof points and bottom-line impact, step by step.

Driving Rapid Progress with Control

Discover how to drive rapid AI progress without losing control. While speed is key, internal regulation and governance must catch up to ensure safe, repeatable success. The right tools and approach make adoption smoother, measurable, and scalable.

When Teams Align, AI Delivers

This video highlights how joined-up teams, each bringing a different set of capabilities, create alignment across the business. By working in sync, they ensure operational assurance, build confidence, and unlock the full value of AI, used in the right way and in line with key standards.

Realising the Value from AI

Explore why many teams struggle to realise AI’s full value and why fresh, dedicated resources are key. To move fast and deliver impact, businesses must break old patterns and make bold decisions.

Laying the Groundwork While Showing the Value

In this video, Simon Crumplin unpacks how to balance fixing data foundations whilst delivering immediate business value. It’s about proving the use case in parallel to building toward the golden record.

Streamlining Customer Service Communications

This retail use case shows how streamlining customer service communications led to faster enquiry handling and tailored responses, ultimately delivering clear, measurable impact to the bottom line.