Customer demand strong indicator of new urgency to take proactive action

Acora have experienced a triple-digit year-on-year increase in demand for Cyber Incident Baseline and Readiness Assessments, across industries from Retail to Financial Services, Engineering to Professional Services. The YoY increase has been seen every month since the start of the Acora financial year in January and has continued to rise sharply in the last quarter as high-profile damaging attacks hit the news again. 

A Cyber Incident Baseline Assessment is crucial for businesses aiming to understand their risk profile by identifying the vulnerabilities that attackers are most likely to exploit. Many IT and Security Leaders face uncertainty regarding the potential impact of significant cyber-attacks due to a lack of concrete evidence. The recent surge in cyber threats underscores the urgency of conducting a baseline assessment to simulate attacks and gather data that demonstrates the real impact of a breach. 

Acora’s Cyber Incident Baseline and Readiness Service employs a bespoke Attack Informs Defence Approach, focusing on continuous improvement and providing evidence that highlights the organisational weak points and proves the soft underbelly hackers seek to exploit. Forward-thinking businesses are recognising that point-in-time penetration tests don’t work. 

James Fernley, Director of Cyber Security Sales, noted, “Customers are increasingly recognising the importance of proactively understanding their unique risk profiles and seeking assistance to effectively prioritise and optimise their cyber security investments.” 

Acora see this trend set to accelerate as pressure on IT and Security Teams is building quickly from multiple angles at the same time. New regulations such as DORA and NIS2, the urgency to get ahead of the impact of AI, and continued geopolitical disruption are all increasing the demand for in-depth and personalised assessment services. 

 

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